ALEXE'S STORY

Gemini sun in the 10th House, Pisces moon in the 12th, Virgo rising in the 6th House and mercury in Cancer.

Alexe is a Manifestor 2/4 in human design. 

Movement and creativity was key for me growing up, helping me express emotions and navigate life's challenges. Having dyslexia, school for me was challenge, but I found solace in the performing arts—singing, acting, and dancing. After graduating, I attended art college and continued my dance studies. However, a knee injury in my late teens shifted my focus from movement to music. I studied music business at university and went on to run prominent venues in London, organising events for international alternative acts.

In my early 20s, I rediscovered my love for movement through pole dance. At that time, there were few places to learn this style of movement that I found so empowering, so I founded the London Academy of Pole Dancing, later known as London Dance Academy (LDA). Things picked up very quickly and before I knew it I was teaching in gyms all over the capital. The school grew fast, offering 150 classes a week with a staff of over 50 teachers, many of whom have become leaders in the pole industry. Over the 15 years I ran LDA, I worked with brands like Nike, Samsung, Stella McCartney, and Adidas, and made TV appearances as a pioneer in alternative dance. My aim was always to empower women in a world where many felt pressured by masculine work environments. The academy gave them a space to reconnect with their femininity.

At the time I was a workaholic and made little to no time for self-care, I felt too busy and it didn’t appeal to me. I had been in a long-term toxic relationship that in 2014 I finally found the courage to leave, which created a ripple effect of change. 

In 2017 my life profoundly changed with motherhood. My then partner, now husband, is French, and we moved to France, though I was still managing the business in London. My daughter was a bad sleeper, and balancing the lack of sleep, new culture, being a mum, and running LDA remotely proved overwhelming. Eventually, I made the tough decision to step away from the business.This had a huge impact on me, I felt alone and like I had lost a part of myself. On top of this I felt completely physically and emotionally burnt out from all the years of pushing myself. However, discovering Yoga Nidra helped me heal, rebalance my nervous system and recover from all the non-sleep debt I’d accumulated. 

It was also at this time that I started to take note of the lunar cycle and how it impacted my sleep. Adapting these cyclical living practices really transformed my approach to self-care. Some months passed and my dad was diagnosed with throat cancer. Wishing to heal the strained relationship I had with him growing up, I travelled frequently to the UK to care for him. After my father’s passing six months later, we needed a fresh start and we relocated to southern France. Shortly after, covid struck, and I immersed myself in my studies.The impact of understanding my birth chart helped me to rediscover myself and connect to who I was authentically. I started to uncover unique self-care practices that aligned to my sun, moon and rising signs and it was at this time I began to write a self-care and movement methodology around the sun seasons, moon cycle and astrology signs.

In 2020 I launched the first version of Universal Movement. I was excited to share it as I could see the potential in how this method could help and impact so many people. But I was trying to do it all myself and was feeling overwhelmed. So I took the program off the market, finished my studies and started to connect and reach out to other holistic practitioners, yogis and passionate fitness experts to create the Moveology program. I have always had a talent for spotting great teachers, and one of the first I met was Rainbow on a Restorative Yoga teacher training course in 2019. I found her practice both beautiful and powerful and asked her to come and teach at UM.  Now, several years later, she co-leads the Empowering Motherhood program with me.

My mission is to change the perception of self-care—not just as a response to crisis, but as a preventative, empowering tool to help people thrive. I create personalised self-care routines that resonate with their personal birth chart cycles of the sun and moon to make them reach their full potential, and embrace their authentic selves—both as individuals and as mums.